About Guul Fund
A PRIVATE VENTURE CAPITAL INITIATIVE CREATED IN 2024
In the Horn of Africa, Guul Fund, which means Victorious, is an initiative of Parker
Russell Horn of Africa and Rako Research & Communication Centre, standing out as
the first investment vehicle of its kind that is locally owned. Our mission is to help
business owners and leaders in small and medium enterprises (SMEs) achieve their
growth goals and create jobs by providing exposure to private equity and venture
capital investments through our platform. Our primary investment objective is to
generate long-term capital appreciation.
Our Approach
At Guul Fund, we have the support of respected and established local business
leaders. Our integrated services include capital infusion, relevant market access, and
expert advice and training to empower business leaders with the skills they need to
succeed. As agents and drivers of change, we recognize the vital role that committed
local business leaders and established businesses play in driving serious economic
development, contributing to peaceful coexistence, and creating a more prosperous,
inclusive, and vibrant SME sector.

Areas of Focus
Capitalising on the entrepreneurial spirit of the Somali people, we invest in the following areas
What are we looking for?
Here are the criteria for investment:
- A strong commitment to the business
- The business must be based locally or regionally and have an impactful
presence, such as creating jobs or contributing to economic development. - It should have the ability to adapt and be flexible in response to changing market
conditions. - The business must have been in operation for at least two years and be in a
sound financial position, with a proven track record of both operational and
financial success. - A strong team with effective leadership is crucial to the business’s success.
- The product or service the business offers should be innovative and have a
compelling value proposition. - There should be proof of concept and scalability with a clear competitive
advantage. - The business should have the ability to fill and cope with paperwork.
Risk protection measures should be in place, such as having no legal issues and
quick ROI. - Great communication skills are essential for success in any business venture.

guul fund
Our believe & strength
Local leverage
Access to local communities, ability and capacity to deliver
Flexibility-only
To be able to withstand the changes in the industry
Transparency
Honesty within our group and with our investees
Sustainablity
To be able to withstand the changes in the industry
Hard work
Success can only come from planning and hard work
No compromise on security
Security is unarguably the most important factor for any financial institution. do check out our FinTech software development services.
Disclaimer: All views and opinions that may be expressed in the posts on this page as well as post emanating
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1
Local leverage
Access to local communities, ability and capacity to deliver -
2
Transparency
Honesty within our group and with our investees -
3
Hard work
Success can only come from planning and hard work -
4
Flexibility-only
To be able to withstand the changes in the industry -
5
Sustainablity
To be able to withstand the changes in the industry
Our investment strategies
- Exploratory investigation of
potential opportunities - Preliminary assessment of
investment landscape - Initial study of market
trends and competitor
analysis - Early-stage research and
data gathering - Introduction to the research
phase of the project
- Comprehensive analysis
of target companies - In-depth assessment of
potential investment
opportunities” - Evaluation and selection
process for prospective
ventures
- Crafting investment
proposals for potential
ventures - Development of investment
proposal documents - Proposal creation and
presentation for investor
consideration
- Negotiation and drafting
of investment agreements - Finalizing investment
terms and conditions - Agreement formulation
and legal documentation
for investments

An overview of the investors
Our Investors
They are:
- local, regional and international
- aligned with Islamic finance principles
- well informed and accept volatility
- very decisive
- aware of their risk appetite and tolerance
- typically not involved in speculative business activities
- curious and seek clarity over the “fine print”
- in control of their emotions
- realistic and see matters for what they are
- well networked
- focussed on long-term
- diverse
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